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MILE MARKER 0 · STARTING POINT

The Million Dollar Highway

An Entrepreneur's Guide to Starting, Managing, and Exiting Your Business

The Silverton Publishing Business Book Series · 12 Volumes

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Otto Mears — a former gold miner turned entrepreneur — seized a controlling stake in a toll road company in 1882 and carved a highway through the San Juan Mountains with nothing but dynamite and audacity.

The original entrepreneur's road

MILE MARKER 12 · THE JOURNEY

No guardrails. No shortcuts. Just the road ahead.

The Million Dollar Highway in Southwest Colorado — US Highway 550 — is one of the most dangerous and beautiful drives in America—perhaps in the world. Carved into the San Juan Mountains by Otto Mears in 1882 to connect tiny mining towns of Silverton, Ouray, Telluride, and Durango, it circumnavigates some of the harshest and most beautiful and rich geographies in the United States. It's a world of steep climbs and descents, hairpin turns, sheer cliffs, very few guardrails, and unmatched beauty.

Building a business is the same drive. The Million Dollar Highway 12-volume series is your road map — covering nearly every legal, financial, and operational challenge you'll face from formation through exit. Written by a lawyer and finance professional who has formed and run multiple businesses and advised founders and business leaders for more than three decades.

12
Volumes
200+
Chapters
∞
Practical Frameworks
1
Complete Journey

MILE MARKER 25 · THE ROAD MAP

Twelve stretches. One complete road.

Each volume covers a distinct legal or business discipline — read the one you need now or drive the whole highway.

VOL. 01🏔️

Entity Formation & Business Structures

Choose your vehicle before you hit the road

VOL. 02📜

Contracts & Legal Foundations

The guardrails that keep you on the mountain

VOL. 03📊

Tax Planning & Accounting

Navigate the switchbacks without going over the edge

VOL. 04🛡️

Insurance & Risk Management

Because this road has no guardrails

VOL. 05👥

Hiring & Employment Law

Building your crew for the climb ahead

VOL. 06⚙️

HR & Workforce Management

Keeping your team on course through every turn

VOL. 07💻

Technology, Data & AI Law

The new terrain every founder must master

VOL. 08💡

Intellectual Property

Staking your claim in uncharted territory

VOL. 09💰

Business Financing

Fueling up for the steepest grade

VOL. 10🤝

Buying & Selling Businesses

Knowing when to accelerate and when to exit

VOL. 11🌍

International Business Structures

Where the highway crosses borders

VOL. 12🏁

Exit Strategies & Succession

The view from Kendall Mountain, Silverton — you made it

MILE MARKER 45 · THE DRIVERS

About the authors

Mark Stetler

J.D. · BBA Finance · More than 20 years as an Entrepreneur

With a J.D. from the University of Texas School of Law and a BBA in Finance from Baylor University — both earned with honors — Mark has spent his career at the intersection of law, business, and entrepreneurship.

This series distills that experience into the practical playbook he wishes every founder had on Day One — covering everything from entity formation to exit strategy, in plain language, with the legal precision that actually matters.

Mason Stetler

BBA Finance & Marketing · COO, Vaulted.com

Mason earned his BBA in Finance and Marketing from Baylor University in 2020 with honors. He serves as Chief Operating Officer at Vaulted.com, a precious metals investment vehicle with more than $200 million in assets under management.

His perspective bridges the gap between institutional finance and the operational realities founders face every day — bringing a next-generation lens to the challenges this series tackles.

MILE MARKER 70 · SILVERTON AHEAD

Be the first to hit the road.

The series is coming soon. Join the list and we'll let you know when the first volumes are ready.